Alexa is an Amazon company which attempts to rank websites in terms of popularity. It’s ranking method consists of counting the number of visits from users who have the Alexa toolbar installed. It is the most commonly available tool for measuring a site’s traffic. It is also completely inaccurate, nobody leaves those stupid toolbars installed. The only people who do are people like you and me who are trying to raise their Alexa ranking.

However, people believe in the Alexa Ranking. Perception is reality.

It does have some benefits. a) It can give you some backlinks b) it helps the big three search engines index your site and c) it makes you look better than your copmpetition.

So do as I do: hate Alexa for its fatal flaws, but promote it and use it for the benefit of your business.

Use it to find links! The “related sites” feature of the alexa toolbar is a good way to find sites that might exchange links with you.

Download the Alexa Toolbar!