December 20th, 2005

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AOL and Google made a huge deal that allows Google to continue running their advertising on AOL

A number of huge concessions to AOL including

*allowing AOL to compete with google for text ads on the AOL pages

*running AOL-branded links and content on Google pages

*allowing google to sell image ads on Google’s pages

In a few years Google should have its eggs in more baskets, and this deal will, in perspective, look relatively tame. Right now, with search advertising encompassing almost all of Google’s revenue, these concessions seem enormous, but they keep AOL’s page inventory away from Microsoft. 1 billion is a paltry sum to keep Microsoft from getting a leg up on internet advertising revenue.

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One Response to “Google keeps AOL”

  1. SITEBASES.ORG Says:

    The Google Applications of Sitebases Protocol

    In the past articles at http://www.sitebasese.org, I introducedthe Sitebases Protocol.
    Today, let’s talk about how to use theSitebasese Protocol for Google Applications as a real live sample.
    1. Gmail and reader
    Sitebaese modified the classic e…

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