If I was given a penny every time a prospect said “Justin, I’m getting the hits on my website, but nobody is buying,” I’d be a very rich man. First off, I’d like to congratulate you on knowing the importance of online marketing and realizing how it can help sustain and grow your business. Let me ask you a question: if you had a visitor to your warehouse or store and they didn’t buy, who’s fault is it? Exactly. So, you now have the targeted audience coming to your site and now you need to sell them. You can not only rely on the “contact us” form, hoping that
your buyers will find it and actually use it. Dress up the site with a variety of ways for the prospects to reach you. To effectively convert visitors into leads, you must provide your target audience with valuable offers and information in exchange for providing their basic contact information. Try to get inside of the heads of your buyers and understand what they are looking for, then provide a simple process for prospects to request access to it. Here are a few easy tools to use:

1) Purchase Online – this is the ultimate conversion. Most of you already have this, but make it visible and appealing for the prospects to proceed to the next step.

2) Make an order form for the prospects to access free samples or free trial services. Make sure you can capture contact info.

3) You could have them subscribe to an e-mail newsletter that will promote your sales and specials. Now you have their contact info.

4) Have the buyers register to access “premium content” – special prices or promotions on products that only the registered buyers will have access to.

5) “Call me now” or online chat to reach out to sales people. This will get you to the buyer when they are ready to make a purchase.

6) You can have a registration for seminars, webinars, or events that interest your potential customers.

Also, I recommend dressing up the “about us” section and making it easy to find. In this section, tell the buyers what differentiates you from your competitors. Tell them about your company and success stories of your clients. Don’t just say we are a leading wholesaler of such and such. That is what everyone else is saying. You should direct the buyer traffic to your products page, but 70% of the visitors will want to visit your “about us” page to find what differentiates your company from your competitors. These are just a few simple tools for you to use to capture leads that will turn into sales. Good Luck!

Justin