Keywords are a very important part of optimizing your Web site for SEO. Keywords are words or phrases that people enter into their favorite search engine in order to find what ever it is they are looking for. If your site is relevant to their search, and you have wisely chosen your keywords, you have an advantage over the Web site that didn’t.

Keywords need to be found in various parts of your site, including:
Page title
Page content
Meta tags (These are in the source code for your site.)

You need to understand what people are searching for before you get started. Here are some steps to get you on your way:
1) Make a list of every word or phrase you think people would use to find you.
2) Think of common misspellings for your words and include those on your list.
3) Think about variations of words, for instance, if the may be hyphenated or have spaces.
4) You may want to ask someone who isn’t an expert in your field to give you some words they would use in a search for your products or services.

Your list may be getting long now, but don’t worry, we are going to thin it out in a moment.

You should now look through your list and decide what words are the best for your site. There are also tools you can use to help you with this.

Wordtracker - http://www.wordtracker.com/ is very popular. Starting at $8.00*/day - it is really a great value

KeywordDiscovery -
http://www.keyworddiscovery.com/ - offers software to help you manage a myriad of your SEO efforts. This software is reasonably priced at around $300.00*.

You can always search your favorite search engine for “Keyword Suggestion Tool” or something to that affect.

Now that you have narrowed your keywords it is time to write or re-write your site content. You want to use these choice keywords as often as possible on your site, as long as they are relevant and not repetitive. This will help your keyword density. Keyword density is the number of keywords used on your page divided by total words on the page. As a general rule, high keyword density is good for SEO.

Once you have good relevant keywords and good keyword density, you are well on your way to strengthening the SEO efforts for your site. This will lead to better organic searches and in combination with other SEO efforts, you can soon find yourself on the first page of many search engines.