Comments on: Hot New Research On Conversion Cycles http://blog.wholesaleu.com/2007/07/10/hot-new-research-on-conversion-cycles/ Just another WordPress weblog Mon, 28 Sep 2009 02:15:22 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: TopTenWholesale http://blog.wholesaleu.com/2007/07/10/hot-new-research-on-conversion-cycles/comment-page-1/#comment-49 TopTenWholesale Wed, 11 Jul 2007 17:58:19 +0000 http://74.86.88.249/?p=119#comment-49 Hey Worldwide Trading, Have you tried usability testing? I am a big fan of user testing through either ad agencies or independent user testing agencies. There are all sorts of new techniques out there ( some even offer biometric type testing by studying users eyeballs when they view your site). You should also try polls and other types of QA forms that customers and users can fill out for you. In all, there are so many reasons conversions can fall that spending the cash on the research is well worthwhile investment. Good luck! Jason Hey Worldwide Trading,

Have you tried usability testing? I am a big fan of user testing through either ad agencies or independent user testing agencies. There are all sorts of new techniques out there ( some even offer biometric type testing by studying users eyeballs when they view your site).

You should also try polls and other types of QA forms that customers and users can fill out for you.

In all, there are so many reasons conversions can fall that spending the cash on the research is well worthwhile investment.

Good luck!

Jason

]]> By: TopTenCrystal http://blog.wholesaleu.com/2007/07/10/hot-new-research-on-conversion-cycles/comment-page-1/#comment-48 TopTenCrystal Wed, 11 Jul 2007 17:55:20 +0000 http://74.86.88.249/?p=119#comment-48 Thanks for the reply. I'm glad you were able to get some use out of this blog. You'll have to let us know if your little tweaks make a difference in your conversions, especially if they do. If you try anything else that seems to help speed things along, let us know. We'd love to hear about it. Good luck to you! Thanks for the reply. I’m glad you were able to get some use out of this blog. You’ll have to let us know if your little tweaks make a difference in your conversions, especially if they do. If you try anything else that seems to help speed things along, let us know. We’d love to hear about it. Good luck to you!

]]> By: Worldwide Trading Enterprises Ltd http://blog.wholesaleu.com/2007/07/10/hot-new-research-on-conversion-cycles/comment-page-1/#comment-50 Worldwide Trading Enterprises Ltd Wed, 11 Jul 2007 14:07:00 +0000 http://74.86.88.249/?p=119#comment-50 Conversion rates are of particular interest to my at the moment. I have spent a large amount of time this week trying to work out why our conversion rates are down. We are getting more traffic from search engines for wholesale related product searches but people have stopped buying. Our website is quicker, more comprehensive, we have more products and more specials than before. I even attempted to be a customer gone to google and done a search for something we sell, checked the text displayed by the search engine and arrived at the landing page just like a customer. I then went through the process of browsing for products on our site, filing a shopping basket and checking out. I was paying special attention to "is what I expect a customer to do clearly displayed". Ok so I made some tweaks as a result of what I saw but only minor ones, corrected a little bit of bad grammer and the like. I still have no idea why our conversion rates are down. After reading your article I have decided to do some work on "About us" - we have a customized disclaimer on every page of our site matchin ghte page that tells retail buyers to get lost and instructs wholesale buyers on what to do. We have an indepth profile on our first page - infact the entire first page is a profile. Conversion rates are of particular interest to my at the moment. I have spent a large amount of time this week trying to work out why our conversion rates are down. We are getting more traffic from search engines for wholesale related product searches but people have stopped buying. Our website is quicker, more comprehensive, we have more products and more specials than before.

I even attempted to be a customer gone to google and done a search for something we sell, checked the text displayed by the search engine and arrived at the landing page just like a customer. I then went through the process of browsing for products on our site, filing a shopping basket and checking out. I was paying special attention to “is what I expect a customer to do clearly displayed”. Ok so I made some tweaks as a result of what I saw but only minor ones, corrected a little bit of bad grammer and the like.

I still have no idea why our conversion rates are down. After reading your article I have decided to do some work on “About us” – we have a customized disclaimer on every page of our site matchin ghte page that tells retail buyers to get lost and instructs wholesale buyers on what to do. We have an indepth profile on our first page – infact the entire first page is a profile.

]]>