Archives: October, 2007


October 3rd, 2007

There are some hot trends approaching in shoes, boots, jewelry and fashion accessories. But it pays to break lots and sort by Regional Taste. As they say: One fashion maven’s Regional Hot is another region’s Fashion Faux Pas.



The Big Apple

Bootie leather boots are still fashionable footwear across the country. But New Yorkers prefer boots with elegant, rather than rustic, details, such as soft suedes, fold-over ankle cuffs and D-ring trims. The brand name in booties is Loeffler Randall, though competitors and discount, look-alike designs abound.

NYC still likes simple gold chain jewelry. The current necklace of NYC choice is more shimmer than simple, with pink gold-over-silver chain links embedded with faceted crystals and faux pearls.

Left Coast L.A.

Layered, cotton tees – from crew neck to scoop with long, elbow and short sleeves – are still strong in L.A., providing they’re bright solid colors (Barn Red, Leaf Green, Chocolate Brown, Euro Blue) and they come in double or triple layers. Mossimo is the brand name.

Angelenos prefer their gold chain necklaces to be dangling charms, pendants and silver-brass-crystal “Wish” padlocks.

South Beach Miami

Sunny South Florida prefers strappy sandal shoes – very strappy, with thin, metallic leather straps continuing up to the ankle – for day and nightwear.

Marc Jacobs Sunglasses, made in Italy, are must-haves in Miami … providing they are wraparound, oversized or sport large square lenses.

Dallas

The Big D tends to dress quieter than other Lone Star State cities. But this part of the Southwest still likes Texas scale and proportions. Favorites are LARGE silver hinged cuff bracelets (imported by Sequin) and Kate Spade Patent Leather Platforms, with metallic patent leather, open toes and chunky platform heels … contrasted with soft satin ankle straps.

Dixie Atlanta

Leaning more toward the fashion conservative, Atlanta at Night leans toward La ROK jackets, from feminine dotted jacquard, short-sleeved, double-breasted jackets to shiny textured parkas. Atlanta pairs its conservative jackets with metallic tube tops, scaled-down Envelope Clutch Purses and Claudia Ciuti Italian Pumps.
Solidly Midwestern: Chicago

The Windy City of Chicago chooses stylish and practical accessories, such as striped scarves that keep the wearer warm — wool, acrylic, alpaca and polyester fibers – but can’t resist the style of running glittery, metallic threads through its ever-practical winter scarves. Chicago’s taste in jewelry also runs to the unique: polished wooden jewelry from long wooden-bead rope necklaces to multicolor wood stretch beaded bracelets.

Some fashionista trends, such as soft leather “bootie-style” short boots, are popular coast-to-coast. However, a savvy apparel/fashion marketer knows to target regional trends and preferences, sorting out pay-per-click keywords and ad strategy, ad headlines and targeting, by region.

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