Mother’s Day Displays
Mother’s Day 2008 is two weeks away: day of last-minute flowers, candy and Mom Bling jewelry.
Dollar Stores and merchandise resellers already took shipment of their Mother’s Day gift inventory. Online search advertisers – Keyworded Mother’s Day; Mom’s Day; Jewelry for Mom; Flowers for Mom – are just launching their mid-May holiday Mom-marketing campaigns.
Here are some online and in-store merchandising/display tips:
Cross-Reference Mom Stuff. It is good enuf for specialty retailers, like Jo-Ann Fabrics; Cook Books headlined in Barnes & Noble or Borders emailings; and local Scrapbooking and Crafts groups featured on Meet-Up, Gather and other social link-up sites. Then, it is good enuf for Dollar Stores and general merchandise retailers to copy, too.
- Put themed Mother’s Day displays, banners and signs over categories of merchandise: Crafts and Handicraft Items; Scrapbooks and Miniatures; Glue Guns and Glitters; Remaindered Cook Books; Specialty Cookware (cake decorating utensils; piping bags; nonpareils and silver “Jimmies”); Party Favors, Paperware, Festive Holiday Cupcake Liners and Cake Molds.
- Post See Also :: Mom Also Likes cross-reference signage and web links to: Beach Totes, Flip Flops, Sun Parasols and Beach Reading Paperback Books. To Grapevine Wreaths, Wicker Baskets and Artificial Flower aisles. And to In-Home Spa Products such as Body Wash, Bubble Bath, Scrubs, Moisturizers, Nature Sprays, Manicure Sets, Nail Polishes, Nail Transfers or Charms, Candles and Incense, and Personal Care Products.
Leave a Breadcrumb Trail to Mom Gifts. Whether you are looking to pull online clicks to a web site or eyeballs to a brick-and-mortar display, make a trail to the Mom Merchandise easy to follow.
· Use the same icon, colors, posters and headlines for Mother’s Day Gift Suggestions … whatever the category or aisle. (See above.)
· Then “silo” on the web site, or stock on the shelves, all Mom-targeted gift items. Count on serendipity: Searchers and shoppers may have an idea of what they want to buy for Mom; but seeing other suggested gift items nearby may help them refine their gift. It also helps cross-sell and up-sell higher revenue sales … like personalized, homemade gift baskets.
Make Mom a Headliner. All the Mother’s Day-themed greeting cards, helium party balloons, singing eCards, party banners, gift wrapping and flowers (fresh and fake) rotate to the front of the inventory, or top of the web landing page. And help out The Indecisive Shopper: If you sell Gift Cards, offer Mother’s Day themed or wrapped Gift Cards to give Mom freedom of choice.