Bargain and Used Clothing Outlets IN with Teens: It’s Hip to Be Square, Again

Is there any good news in $4.00 per gallon gasoline, higher food prices and rising unemployment among free-spending teens?

Yes! Bargain Stores, Second-Hand Clothing Outlets, Off-Price Discount Stores and even … gasp … sewing and make-your-own Bling advice, targeted to teens, are now considered v. cool.

Tween-Teen belt-tightening is unmistakable: Retailers who target teens – like American Eagle, Tween Brands, Inc. and its Limited Too — have seen up to four consecutive months of sales declines (says UBS-International Council of Shopping Centers). Fewer teens remain in the part-time workforce over the past 14 months, squeezing out C-note Coach wristlet handbags and $80 jeans from Abercrombie & Fitch and pre-distressed surfer hoodies with brand new Brand Hollister price tags. Even Teen Food Staples – pizza, potato chips – cost more of youths’ dwindling discretionary dollars.

Opportunity knocks for off-price and bargain apparel traders!!! Now it’s cool to be frugal, including:

• • Get ready for another Grunge Fest? Maybe not. Economists state the current spending slump is the worst since the early 1990s … and it slumps all the way through the family, as budget-conscious parents cut unlimited text-message services, allowances and frivolous shopping.The previous big 1990s slump birthed the Grunge Look – torn clothing, flannel shirts, ripped stockings and that Je ne sais quoi touch of Gothica. Even with a sinking economy (teen hiring dropped 13% in the early 1990s vs. a 5% hiring slump this past year), no one thinks fashion will go Grunge during this cycle. Keep stocking that economical Bling: DIY beads, rhinestones; Metallic-thread shoulder wraps and scarves; Oversized handbags that double as beach totes and book bags; Off-price jewelry and accessories.

• Buffalo Exchange, a chain of second-hand clothing stores based in Tucson Arizona that operates throughout the west and central California, says business is surging. Because teens can trade in jeans and apparel at Buffalo, shoppers are still buying top brands like Banana Republic and Juicy Couture. The brand-name threads are simply “recycled” and cost a fraction of regular price at Buffalo X.

• Off-pricing and low-pricing still works. Another tween favorite, Aeropostale, sells jeans to teens for 30% less than look-alikes at Abercrombie & Fitch … and is thriving during this downturn. Teens are re-branding their shopping hangouts from higher-priced Hollister to lower-priced Target; and they’re shifting from pricey Pacific Sunwear of CA demo stores to thriftier knock-offs at H&M and Steve & Barry’s.

• Even if the prices aren’t bargain basement, a “thrift-store ambience” keeps frugal Teens loyal. Or, so say trend experts who look at Urban Outfitters and Anthropologie brands, which are staying afloat in the economic storm when they only look like thrift stores.
• For anyone who thought free-spending Teens would never, ever cut up credit cards, pinch dollars till George yelps or turn to sewing machines, get this: the teen-targeted spin-off of women’s Elle Magazine (called Ellegirl.com) launched videos titled, “Self-Made Girl.” It’s all about making clothes, crafting accessories like a prom clutch bag, and altering what’s already in the closet to look more stylish or fit better.