Sunglasses are that necessity item for most people. When the sun comes out our eyes can feel the strain. Retailers have great success selling sunglasses because of this reason. Another thing about sunglasses is they are easy to lose or break so customers are always coming back to buy another pair.

Fashion trends with sunglasses:

Many times people will purchase sunglasses to be in style. Fashions change often this is why you see so many different styles of sunglasses. At this time the ones that seem to be in fashion are the bigger plastic frames with the antique look, also the 80’s styles seem to be coming back the wayfarer styles and even the new shutter shades are in style.
We make it easy finding wholesale sunglass suppliers we have a full section on wholesale sunglasses listed at Wholesale U. We realize you can do an internet search in the major search engines like Google or Yahoo but we make it easy. We have a category for Sunglasses on our site. This is the easy way to find major wholesale companies offering wholesale discount sunglasses.

So, a few months ago, I promised Shawn Saba from US Style, Inc. that we would consider letting him write a guest post here and sharing his knowledge with all our readers. I never got around to posting it and he called me today saying I’d better put this up before he and Sam came down to San Diego and kick my butt back to Connecticut. Just kidding…I think I can take them anyways so their threats were falling on deaf ears But seriously, ApparelUS.com is one of the leading online resources for great deals on wholesale fashion and we welcome the knowledge of experts like Shawn any day. Shawn, I should have gotten this up back in Feb. but thanks for your work.

Shawn writes:

Every four years we add one extra day in the month of February in order to
re-synchronize our calendar with the seasons. This year, 2008, is a leap
year, which makes it the perfect opportunity to re-synchronize your clothing
collection with current fashion sense. Because fashions are sometimes as
fickle as the changing weather patterns, it‚s important to update your
clothing inventory periodically. There‚s no better or more economical way to
do that than by shopping wholesale online.

Wholesale clothing shopping online allows you to shop for and buy the
hottest new fashion designs at a fraction of their retail price. Shopping at
online wholesalers cuts out the middlemen, which allows you can spend as
little as possible. The less you pay wholesale, the more you profit in the
end. Another great thing about wholesale clothing shopping is that the
fashions are constantly being updated, so you can always choose from the
most contemporary styles.

When you purchase wholesale clothing, you can afford to completely redo your
clothing collection to fit with the modern fashion landscape. Many of the
newest fashion trends can be found at Apparelus.com, the best source for
wholesale clothing and accessories on the Internet. They offer their
customers a wide range of top-quality clothing and accessories at steeply
discounted prices. With exclusive contracts from many of the hottest
designers and manufacturers in the market, Apparelus.com always has the best
wholesale prices.

Apparelus.com has thousands of different clothing pieces you can choose
from. Their departments include tops, pants, dresses, skirts, jackets and
more. They even have hundreds of accessories like shoes, handbags,
sunglasses, belts and jewelry. No matter what style of clothing or
accessories you‚re after, you‚ll probably find it for pennies on the dollar
in their extensive collection. You‚ll be amazed to see that the unit prices
for most of their clothing items are just several dollars when they could
easily be sold for 5 times more. So, visit Apparelus.com to take advantage
of this once in a leap year opportunity to do yourself a big favor and give
your clothing collection a total overhaul. Your bottom line will thank you.

You can’t overemphasize the importance of top organic listings for ecommerce sites. Usually, retailers and wholesalers focus on paid search campaigns because it’s the low-hanging fruit. However, research shows that combining natural and paid search listings can give your paid search campaigns a lift in the click-throughs and conversions.

The iCrossing Search Synergy – Natural and Paid Search Symbiosis study documents this phenomenon, showing the following increases with combined PPC and SEO campaigns.

Clicks +91.80%
Actions +45.00%
Orders +44.92%
Page Views +43.63%
Visitors +40.69%
Time on Site +38.91%

Uncertainties of SEO

Some companies are ambivalent about SEO because of the perceived uncertainties of achieving top rankings. There are no uncertainties if you have the right SEO provider; it’s simply a matter of time for the search spiders to index and rank your site. Sometimes there is a problem in implementing the recommended changes. However, working with a provider you trust takes all the mystery out of achieving top rankings.

Gaining Top Rankings

A good SEO provider can improve your web site structure, content and inbound links to attain top rankings on the major SERPs. SEO professionals know the variables that affect search listings, which can vary by search engine. They will also explain these concepts to you and guide your technical people through the site change process.
Yes, you will be making changes to your site – changes that will improve your site’s performance in the SERPs, as well as your ability to convert visitors.

SEO Takes Time

SEO is a long-term rather than short-term process. In contrast, PPC happens instantly. These are two very different but important processes that work in tandem to make your site profitable. You don’t want to short change one or the other.

Once you implement the on-site and off-site changes recommended by a reputable SEO provider, you must wait for the search spiders to find and rank your new content. This can take weeks or months, depending on spider crawl schedules. Search spiders crawl the web on a regular basis, monthly or bi-monthly, with different spiders on different schedules.

Another reason for delays in improved rankings is the fact that SEO takes trial and error so it can take several different strategies to get the final result. Once achieved, your listings are long lasting if properly maintained. SEO is not a one-time process, it takes continual monitoring because the web is dynamic rather than static — new and re-optimized sites change the environment daily. 

SEO Services

It is critical to identify your strategic keywords, which are used throughout your web pages. Below are some examples of the critical tasks performed by professional SEO providers.

Keyword Research. This is the backbone of a successful SEO campaign. A good provider will help you select the keywords to achieve high rankings. Keyword selection should be based on your site goals and the popularity, relevance, and competition of our key terms.

Site Structure. This important review evaluates your site from a technical viewpoint. Good providers will correct potential problems with dynamic sites, Flash, heavy graphics and frames.

SEO Copywriting. This involves editing of your content for inclusion of relevant key terms. Search engines recommend a new page for every topic, optimizing each page for one to three key terms.

Title Tag. Title tags should start with a targeted key term and contain 5 to 7 words (50 to 80 characters). The term(s) in the title tag must also show on the page. The title tag is critical because it becomes the link describing your site in the SERPs. Make it powerful and descriptive because users see it when deciding to click.

Description Tag. The description meta tag should start with your most important key term(s). Use marketing copy with a call to action. You are allowed 150 words (250 characters). The description tag is important because it usually follows the title tag in the SERPs.

Linking Strategy. It is important to get inbound links from authoritative sites. A reputable SEO provider knows how to get quality links.

Paid Search and Paid Inclusion. A good SEO provider will utilize paid search and paid inclusion as necessary.

Web Analytics. A good SEO provider will provide reports on site visitors and other metrics on a monthly, weekly, or daily basis.

Advantages of Outsourcing SEO

While industry research shows that most firms perform SEO in-house, research also shows that outsourcing achieves better performance.

You can get better results by outsourcing to professionals because these experts focus on SEO full-time, providing a wide range of methodologies and pricing structures that can fit most budgets. SEO is complex and requires expertise for maximum results.

As mentioned before, SEO requires trial and error because of changing dynamics in search engine algorithms and the web environment. Outsourcing prevents the errors that can get you blacklisted.

Outsourcing versus in-house is cost-effective because SEO firms operate on economies of scale. However, the same expenditures by individual sites can be more costly.

Reputable SEO firms can provide up-to-date technical advice for site changes to improve rankings. However, in-house efforts are usually behind the curve because instructional material obsolesces quickly.

The above information should help you decide whether to do SEO in-house or outsource. If you decide to keep it in-house, be sure to contract for on-site training to ensure your team uses the latest SEO techniques.

Small businesses can benefit from Local Search listings and advertising opportunities. Online advertising is advantageous because it is accountable, effective, and provides an excellent return on your marketing investment.

Local Sales Start on the Web

Today’s consumers are using the Internet to research purchases online before buying at a local store because it saves time. When they go to a local store, they already know pricing and the different models available. Many times, they can purchase online for in-store pickup. This trend is growing rapidly; therefore, it is important for small businesses to know the benefits of local listings and local online advertising.

In case you doubt this trend, a recent study by ROI Research Inc. and Performics shows that online searches influence 20 to 30 percent of purchases made at retail locations, and these numbers are increasing.

Free Listings

Local search engines will give you a free basic listing that consists of your company name, street address, phone number, and other business details such as email address and hours of operation. Google gives you the opportunity to create coupons that customers can print out and present to your store for discounts.

You may find that you are already listed in some of these search engines because the engines populate their local listings from large databases such as Acxiom. Sometimes, the information is not accurate or up-to-date; therefore, you need to check for a listing, and if it’s wrong, make corrections. Each engine will post a procedure for doing this

The top five general search engines that provide local listings are Yahoo Local, Google Local, Citysearch (provides listings to Live Search), AskCity and AOL Local Beta.

Local search engines such as Local.com, TrueLocal, Verizon SuperPages and YellowPages.com compete against the major search engines for user queries. In most instances, you can get better results by advertising on the locals.

Advertising on the Locals

Savvy small business owners will budget for local search to reap the benefits of local online advertising. There are many benefits to advertising on local search engines versus general search engines. Below are a few of the reasons why.

Higher Click-Through and Conversion Rates: You will likely get higher click-through rates because the audience on locals is segmented and highly qualified. You might get fewer clicks because of the smaller database, but your conversion rates will be higher because the audience is targeted.

Branding: You’ll get better brand recognition on local search engines because results will be relevant to user queries. Fewer users will be exposed to your brand, but those who see your listing will recognize and remember it in the search engine results pages (SERPs).

Banner Ads: Because they are smaller, local search engines can provide custom positioning for your banner ads. Most locals go out of their way to please advertisers and users by offering highly relevant content with targeted banners on the SERPs.

Other Advertising Opportunities

Besides the above, you can also invest in the following advertising programs on the locals:

AOL’s CityGuide specializes in local entertainment information. Marketers can target consumers by lifestyle and market through AOL.

Ask Sponsored Listings provide three levels of pricing for pay-per-click advertising: Easy Access Plan, Advanced Plan and News and Events Plan.

CitySearch offers two pay-per-click advertising plans, Web Connect and Call Connect, for placement on Microsoft Live Search, Yahoo, Google and Ask. You also receive access to online advertising tools to help manage your daily results.

Craigslist provides online classified ads, organized by region or city. Craigslist connects buyers and sellers in more than 300 communities, offering free listings.

Dotster is a web domain registration and hosting company that provides Local Site Promotion, a local advertising package. You set your monthly budget, and this service places your ad on all major search engines.

Froogle Local is a shopping search engine that allows users to search for specific products by location. You can be found in Froogle by submitting items free on Google Base. From Google Base, you can also create AdWords ads for each offer.

Google AdWords can help you target local online customers by setting your pay-per-click ads for “ad scheduling,” which is like dayparting, and the ads only appear during the hours when people search in a particular city, state or region.

Local.com gives you a free listing, and you can also target its 10 million-plus monthly customers with pay-per-click and banner advertising.

MyEzClicks will list your business in over 30 major search engines, including Google, Yahoo and Microsoft Live Search for a monthly fee.

ReachLocal takes the complexity out of local advertising by providing one central place to set-up, maintain, and track your local search advertising campaigns with various pricing plans.

RegisterLocal provides a service for an annual fee that allows you to create a master profile that it submits to search engines and directories on your behalf.

TrueLocal’s mission is to drive online customers to offline businesses. This local search engine currently indexes over 13 million local businesses and offers multiple advertising opportunities starting at $1 per month.

Yahoo Local Listings will let you add or edit your business listing for free (Basic Listing) and also provides fee-based Enhanced Listings and Featured Listings to meet your company’s advertising needs.

YellowPages.com is a huge online local directory site that provides basic free listings as well as city guides and multiple advertising solutions.

by Claudia Bruemmer

Never has customer service been more important than on the web. That’s because consumers are just one click away from another retailer if your site does not perform.

Let me share a recent online buying experience. I went to a big retail site, which shall remain nameless, and searched for a gift for my son’s birthday. I found the perfect gift and ordered. It had to be sent to his address because I was late in ordering. So far, so good. In fact, everything went peachy keen with that transaction to the point where the gift was delivered promptly, and the recipient loved the gift.

But that’s not the end of the story. I was so impressed with the merchandise offers that I made two subsequent purchases that very same night. These purchases were for myself, and I know enough to check the shipping address, which I did. I’m pretty sure I did because I’m very anal about ordering online.

I completed that order, and then the site shows me another offer. So I bite, placing a third order. They hit the jackpot with me, I’m still impressionable in my old age. Again, I carefully change the shipping address, because this dumb shopping cart keeps defaulting to the first shipping address.

Fine, so I’m waiting for my merchandise to arrive. I wait and wonder, thinking about it now and then. Eventually, my daughter-in-law tells me the gift arrived, and she wrapped it nicely. She doesn’t tell me she subsequently got my skinny jeans and beaded top.

Then when I see her at the birthday party, she says, “Mom, I got these jeans I didn’t order, do you know anything about it?” Voila, my order, delivered to the wrong address! Well, fine, I can finally slink into those jeans. But with all the booze and beer at the party, I forget the package and drive 70 miles home without it.

Next scene: Mom asks her favorite daughter-in-law to mail the package, which she does dutifully, at the cost of 8 bucks. Well, nevermind, mom is anxious to get into those skinny jeans. The package arrives quickly. She opens the sack, and guess what? The jeans don’t fit!

You know why? That’s another long story. Mom is not savvy at ordering these new age jeans, so she went to the trouble of talking to the chat person, a male, asking if the jeans were ordered by waist size as indicated on the site. He checked and said yes, order by waist size. But the jeans fit 2 inches below the waist. While the mom is no hippo, she does have larger hips than her waist.

But that wasn’t the only problem with this order. The top had beads that were so huge that she didn’t care for it. So both the jeans and the top had to be returned. She follows instructions, and goes to check both items in the online return form. However, the form only allows a check on one of the items. So she has to go through the return process twice, individually for each item — it took a while to figure that one out.

Subsequently, she starts getting emails from the retailer regarding the return. Seems there is a shipping fee and a restocking fee for each item. The items must be returned separately with two separate prepaid shipping labels. She can return the jeans in the original bag, but she has to buy a new shipping envelope to return the top.

Turned out she paid almost 20 bucks just to see this merchandise. Do you think she will order from this retailer again?

BTW, the third shipment, a chrome rainfall showerhead, arrived at her residence, and she likes it. No man around the house to install it, but heck, a waterfall in the shower sounds great, right?

Here is her list of gripes, which she communicated in the many emails to the nice customer service people, who gave her credit for one restocking fee on future orders:

1.    Why would a shopping cart ever default to an address other than the consumer’s?
2.    Why can’t two items ordered on the same ticket be returned together?
3.    Why is there a restocking fee?
4.    Why aren’t the product descriptions more accurate?

Despite all her travails, mom may order again from this retailer because it was a good deal on the gift and the showerhead. And she has $4 credit on her next order.

By Cassie

Good question. My goal was to find the perfect part time job while my kids are in school. What defines a perfect job? The perfect job for me is a job that is part time, one that is two miles from my front door, one where I can wear jeans, and one where everyone is super easy going and fun to be around. Why work you ask, to support my Target obsession (that is what my husband calls it), that is part of the reason but mainly because I just want to have my own money no matter how little it may be. All the working moms out there have no idea what it is like to purchase a birthday present or anniversary gift for your working spouse with his money. I, like most stay at home moms, am on a weekly budget (allowance is another good word) and this only covers the essentials (groceries, gas, movie rentals, etc). I know that his money is my money, but this just seems strange when it comes to gifts for him. The mortgage, family vacations, family dinners, and even family members birthdays are easy to justify, or easy for me to pay with his money. This week he turned the big “40” and I am throwing him a big party this weekend, and yes I will pay for a portion (small portion) with my own earned money. I have arrived.

One similarity I now share with the working moms out there is getting the kids to school on time. This is a new struggle I am still battling after only working for 3 ½ months. Just getting them out the door, this means dressed (as in the shoes to the rightful owner on the owner’s feet), clean face (not one smeared with oatmeal or stained with strawberry orange juice), lunches packed (not just with pudding and cookies) and their school work in their backpacks. This I know will take me some time to accomplish in a timely manner, or I may never figure it out. But will I keep trying?? Yes, this girl likes being in this place.

By Cassie

Okay here goes…this is my very first blog. I am a blog virgin no more. I am however extremely intimidated by the talented writers out there. I did do some research; reading several blogs, responses, helpful hints to get started and everything in between. I guess my goal of this blog is to introduce myself to whoever is listening and to put into words what my blogs will contain. I will start with the content, I intend to write about whatever is on my mind for that moment (or days rather since I hardly vent). This means it could be commentaries, reviews, endless blurts, hilarity (since that is what keeps me sane), I would not expect anything to intellectual (at least not while I am intimidated), and what you won’t find is anything relating to politics. I (ready this is a strong word) hate discussing politics with anybody and everybody. Now on to me, who am I….I am a mother (first), wife (second) and employee (third). What does that mean?? It means I am a busy woman. I have three children and with their school work and sports activities, I am booked solid. I work part time here at Toptenwholesale.com, about 23 to 29 hours a week. And somehow, some way the laundry gets done, meals are cooked (some more gourmet than others), pets get fed, and believe it or not the house even gets cleaned (by me). Okay I am done for the day. Wow, that didn’t hurt.

By Claudia Bruemmer

Wholesalers and retailers are big fans of paid search advertising. For that reason, it’s a good idea to be aware of and guard against click fraud. It is quite possible you’ll never be a target for click fraud. On the other hand, if you must use highly competitive keywords, you could become a victim with the need to defend yourself.

The click fraud controversy has been a constant subject of dissention for over a year. Advertisers and click fraud detection firms claimed click fraud rates were up to 20 percent. Search providers like Google challenged their methodology, claiming it’s only half that much. Then Google’s CFO mentioned that click fraud could threaten Google’s business model. Google executives, including CEO Eric Schmidt, quickly disavowed these comments. Articles in Business Week and Wired gave people cause for alarm over the prevalence and cost of click fraud. And the brouhaha goes on.

Last year’s Outsell survey reported said Internet advertisers paid over $1 million for bogus clicks on their paid search ads. This shook industry confidence and prompted some marketers to reduce their search advertising spend with Google, Yahoo and others.
How Search Advertising Works: Google, Yahoo and others charge advertisers by the click every time someone clicks on the advertiser’s sponsored links in the search engine results pages (SERPs) through services such as AdWords and Yahoo Search Marketing. Advertisers can also opt for a pay-per-click text, image or video ad on a search provider’s affiliate network such as Google AdSense and Yahoo Publisher Network.

Definition of Click Fraud: Click fraud occurs when a person or a program clicks on the search ad without any intention of using or buying the advertiser’s product or service. In some cases, competitors click on ads to cause rivals to be overcharged. In other instances, fraudsters place the ads on their own web sites and then click incessantly on the links to get a portion of the shared revenue from Google or Yahoo as a result of being in the affiliate network. The most pernicious form of click fraud is posed by botnet masters that command tens of thousands of zombie PCs clicking fraudulently without possibility of detection.

Estimates of Click Fraud: Last year, there were reports of click fraud rates as high as 20 percent. Google claimed these estimates were inflated as an artifact of auditing firm methodologies. This year, Google admits to a click fraud rate of “less than 10 percent.”

However, the Click Fraud Index by Click Forensics reports a 14 percent click fraud rate for 2006. While Google has challenged its methodology for calculating click fraud, Click Forensics stands by its estimate as a third-party click fraud detection service. Click Forensics monitors online campaigns for click fraud by correlating data collected from search provider campaigns and the advertisers’ web sites.

Difficulty Tracking Click Fraud: The major obstacle has been the lack of transparency on the part of Google and Yahoo in their click fraud billing and tracking process. Google and Yahoo closely guard their anti-fraud systems over concerns that revealing crucial information might help fraudsters manipulate the system and evade detection. More recently, however, Google is providing a little more information and started letting advertisers opt out of contextual ad placement on competitor sites to avoid the fraudulent clicks by competitors.

Outsell Study Findings: Last year’s study reported that 75 percent of the advertisers surveyed indicated they were victims of click fraud. Subsequently, 27 percent of advertisers reduced or stopped spending on click-based advertising, and an additional 10 percent said they intended to curtail spending.

Outsell estimated the revenue lost by Google, Yahoo and other search providers at $500 million. Only 7 percent of advertisers requested refunds due to click fraud, and the average refund was $9,507. Additionally, unsolicited refunds were paid to 4.2 percent of advertisers, with an average of $9,444 from Google and $4,068 from Yahoo.

Ad Effectiveness: Search ads, which appear mostly as text and a link, are specifically tailored to the search terms. For example, a query for “European vacation” will typically show ads from travel companies. Most paid search campaigns show a healthy ROI, and that’s what makes this marketing strategy so successful.

Google Efforts to Prevent Click Fraud: Google claims “the percentage of invalid clicks actually identified by customers is 0.02 percent of all clicks.” Recently, Google shared information in Inside AdWords on how it protects advertisers against click fraud using a system of filters, offline analysis and investigations. Google’s standard prevention methods include monitoring IP addresses and detecting duplicate clicks and other basic patterns that suggest fraud.

The newer click fraud prevention firms offer algorithm-based programs to limit bad clicks. These programs estimate the statistical likelihood of a click being fraudulent based on behavioral variables in addition to IP address.

The Fuss Over Click Fraud: Click fraud has always been around, but it’s a hot topic now because we have more advertisers in paid search than ever before, making the market keenly competitive. With everybody on board, including small and medium-sized businesses, keyword prices have surged, and we’re faced with a higher incidence of click fraud.

Getting a Click Fraud Refund: All the search providers claim to give ready refunds. However, the onus is on the advertiser to document and prove click fraud. Sometimes this is difficult to do, and many times only partial refunds are approved. Advertisers must be vigilant in monitoring their campaigns with web analytics to spot aberrations that might suggest click fraud.

Paid Search Remains Unstoppable: Despite the click fraud imbroglio, Internet advertising in the U. S. increased in 2005, as did Google’s and Yahoo’s profits. Pay-per-click advertising totaled $5.5 billion in 2005 and $9.4 billion in 2006. Many large firms relegate click fraud as a cost of doing business.

By Claudia Bruemmer

Search is changing in many ways. We have personalized search from Google, social media search and Web 2.0 applications and sites. All this against the background of increased demand for sponsored text ads on the search engine results pages (SERPs). At the vanguard is the rising prominence of vertical and local search engines.

Major research firms show that vertical search engines have become a necessity because of dissatisfaction with general search. Reportedly, the average search failure rate is about 32 percent, which has given rise to the development of three varieties of specialized search engines: local, topical and vertical or B2B.

Verticals give B2B marketers an advantage over general search because they serve highly relevant results for their industry or niche, enabling users to find needed information quickly and easily. More importantly, they offer advertisers many distinct advantages.

The Vertical Advertising Advantage: As an advertiser, you get more visibility in a less crowded environment, making it easier for users to recognize and interact with your brand. Your click-throughs might be lower, but conversions will higher with a targeted audience. These two factors result in a higher return on investment (ROI) for your marketing campaigns because you’ll pay for fewer clicks while gaining more conversions.

Vertical search engines offer pay-per-click search ads with excellent targeting opportunities. Many offer banner ads, direct links, special ad placement, user generated media and email marketing opportunities.

Banner Ads: You can request custom positioning for your banners on VSEs. Most verticals will go out of their way to please customers. They offer users highly relevant content with targeted banners on the SERPs, meeting their advertisers’ needs.

Direct Links: Vertical search engines will link directly to clients’ sites or requested URLs. This gives advertisers an excellent SEO benefit. Search engines can now associate the advertisers’ sites with a highly ranked VSE. Without such direct links, search engines might never find some sites.

Special Ad Placement: Vertical search engines can accommodate client requests quickly and on the fly. Major search engines, on the other hand, have to deal with corporate structure, perhaps running issues by IT and corporate, etc. Vertical search engines are lean and versatile; they can react quickly to changing market conditions and industry trends.

User Generated Media: Vertical search engines cover issues related to specific topics or industries. Therefore, they can allow customers to blog on their sites, encouraging industry participation. This transforms such verticals into Web 2.0 information super highways for their niche. Content can be user generated or industry generated. In fact, TopTenWholesale has been doing this long before Web 2.0. We employ journalists to cover industry topics. We provide forums for users and advertisers. We aspire to become the ultimate information resource for general merchandising wholesalers and retailers. Blogs and stories also provide great SEO benefits to the customers we link to in our stories.

Email Marketing: Many verticals have email lists, and these databases consist of recipients interested in the niche. TopTenWholesale’s opt-in email lists are much more relevant than any mass-market offerings. Our users look forward to receiving their weekly emails. By the same token, our customers love the responses received from their email newsletter ads. Relevant ads to a relevant and receptive audience make this offering a win-win.

B2B marketers would be wise to consider the above advantages of vertical search engines for their next online marketing campaign. You can run identical campaigns on general search engines and on a vertical in your niche, and then compare results. You may be surprised at the better performance you’ll achieve on vertical search engines.

We just noticed that a competitor is trying to copy us with a newsroom. TopTenWholesale started Wholesale News back in April 2005. It was a new idea at the time and has been very well received by both users and advertisers.

TopTenWholesale employs journalists and editors to bring you fresh general merchandising wholesale and retail news every week. We also encourage our users to comment and blog with us. We enjoy learning from our users and advertisers and use that information to better meet their needs. In fact, if there is a story you’d like covered, let us know through your comments.

Our new blog will be debuting soon. We’ve added some of the most talented and seasoned Internet editors around. Our coverage on general merchandise expands over 500 categories of merchandise. We also publish tips on:
• SEM
• Business Tools
• Retailing
• Product Sourcing
• Trade Shows
• E-tailing
And much, much more. We encourage user-generated content and we’d love to hear from all of you! Thanks for making us the #1 Wholesale Search Engine in the world and we look forward to initiating some of the most amazing innovations the wholesale industry has ever seen in the next six months. I’m sure our “friends” are waiting to copycat, so we need to get started. Happy selling!