1. Avoid blog naming trends. Thinking outside the box when naming your blog is not only encouraged, it’s often critical in creating a disposition distinct from other blog titles. A survey consisting of more than 33,000+ blogs taken by Elliot Back a few years ago discovered the most common words used in blog titles. I have listed Elliot’s findings of the top 10 names to avoid for your reference; blog, life, weblog, world, from, journal, news, thoughts, with, and daily. Although using these words isn’t exactly detrimental to your blog, it is by no means helpful. So the next time you’re thinking of a new blog title, utilize innovation over replication and ingenuity over monotony and you’ll be off to a good start.
2. Avoid the anonymous author route; no bio + no picture often = no credibility. People want to know about who is writing the content they’re reading and what better way to facilitate conversation with your reader than by an informal introduction. Readers also prefer to put a face to a name so don’t be shy when posting. BE picture friendly J
3. Avoid “long titles” or “humorous headlines” that out of context only add confusion to what may otherwise be “cream of the crop” content. A Title is the first impression of your blog aka the deciding factor to whether a reader chooses your site amongst the many other related findings.
4. Avoid writing a blog that you don’t want a future employer to read. Posting on the Web has revolutionized the publishing world so be sure to steer clear from rants and raves that may potentially cost you that dream job. Take precaution when overwhelmed by the need to put every thought on a platform for the world to see, as it may just come back to haunt you. When writing your next weblog, remember that savvy employers utilize the Web to profile perspective hires. Be wise when blogging and keep in mind that some things are simply better left unwritten.
5. Avoid all assumptions. Don’t assume your blogworms have read your past works. Add links to previously published pieces to paint a full picture of what you’re trying to portray and use navigating tools, such as “Read these First” to create a complete context for your readers. Also, don’t assume readers will flock to your blog just because you have something to say. Like all things that take on a life of its own blogs thrive when nurtured. They are organic by nature and as such require steady amendments to attract a steadfast consult.
6. Avoid vaguely titled links. Readers don’t appreciate being referred to links when they don’t know what to expect. Choose key descriptive words that give your reader the cognizance to make an informed decision on whether or not to click a designated link.
7. Avoid inconsistent publishing. By no means should you blog for the sake of blogging. The key is to strike a balance between long gaps in publishing that may cause you to lose faithful blogworms without using the web as a virtual wastebasket!
8. Avoid mixing multiple subject matters. A blog about wholesale apparel should not also give advice on dating do’s and don’ts. This style of blogging only serves to confuse your audience and inevitably decreases the probability of these users returning. Basically, readers are less likely to be loyal to a blog that is nonspecific in content and unfocused in material.
9. Avoid audience detachment. In other words, your blog should facilitate communication between you and your users. Responding to all comments effectively and efficiently is essential. Also, writing in a way that persuades readers to ask questions and post comments will inevitably create a conversation that flows lucid amongst writer and reader, and should be first and foremost.
10. Avoid “Lazy” blog writing. Publishing a blog takes time and dedication. Basically, the energy you put into blog writing often determines the level of commitment you receive from your readers. My rule of thumb is to write from the heart while keeping in mind the quality of content readers expect.

Online Advertising unlike Traditional Advertising bestows a multitude of benefits to both buyers and sellers.  Although Online Advertising utilizes Traditional Advertising methods as a chauffeur to drive consumer traffic to your website, its techniques are neither bound by the constraints of geography or time, like its predecessor.

Online Advertising offers Advertisers a targeted system of marketing that insures those who view their ads are the ones who are most likely to make a purchase.  It also allows for improved tracking, as Traditional means make documenting conversion rates of advertising incredibly complicated.  For example, the internet allows you to monitor the number of visitors who have viewed your website via a specific ad, as opposed to the difficulty in accurately tracking the reach of newspaper and television ads.  Online Advertising also capitalizes on the vastness of the Internet and the Worldwide Web to deliver its marketing messages, thus attracting more Customers than its Traditional form.

If you are working with a limited budget, Online Advertising is often the more economical option.  Traditional Advertising, such as a Yellow Page ad may cost you several hundred dollars.  However, Online Advertising can start at mere pennies to the dollar when operating on a performance based strategy- meaning that you are only charged when visitors click on your advertisement.

The one downside I’ve found to Online Advertising is that while it may be placed on auto pilot, it tends to lack a sense of permanence- when the website page is closed the marketing appeal is exhausted.

The bottom line is that regardless of size or profit potential, companies worldwide are vying for a piece of the internet marketing pie by employing an efficient and newly improved cost effective strategy to advertising.  At the end of the day, Online Advertising is an excellent approach to getting the word out there and increasing exposure of your company’s products and/or services.