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August 17th, 2007

Look Fantastic While Saving Money Buying Wholesale Earrings

Earrings are a very vital part of the fashion industry. It is almost impossible to find any fashion model in magazines or television without earrings to complement the beauty of her eyes and designer clothes. Every woman seems to wear earrings as part of her carefully chosen attire. Most women will say that they feel that their ears are naked when their ears are not adorned properly. Anyone will surely notice what a difference is made when a woman dresses up her apparel by adding the finishing touch of beautiful earrings. Some people will be quick to pierce the little girls ears as soon as possible so that they can adorn their ears. In fact, little girls often wear their birthstone earrings. Many babies show off diamonds and gold. Nowadays even men and boys are joining in record numbers to also adorn their ears.



Women enjoy complementing their attire with the right earrings and by using the appropriate colors. If you ask any woman how many earrings she owns, she will more than likely tell you that she lost count a long time ago. Women are addicted to adding to their collection and will buy earrings on impulse just because earrings make a woman feel colorful and attractive. Women enjoy buying earrings in every color and style and with earrings so quickly lost they are sure to replace anything missing from their earring collection quite quickly. With earrings in every style and low prices a woman can easily replace earrings at a cost that is suitable and affordable to them.

Wholesale earrings are readily available so that you can satisfy the desire for all the costumers requesting earrings. The variety and value is incomparable. Colors galore can be found in our collection. The style of any fashionable woman or man can be found by looking at our wholesale collection. The prices are quite competitive. Your customers are sure to appreciate the many selections that you are able to offer. Your customers are sure to come back to reorder time and time again.

Wholesale earrings are easy to order. Your satisfaction is a top priority and all orders are quickly and efficiently filled.

For wholesale jewelry, including earrings and other high quality wholesale merchandise visit the Top Ten Wholesale website: www.toptenwholesale.com

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August 17th, 2007

Buying Wholesale Will Save You Money

When deciding to purchase something new you will find that prices on everything have begun to sky rocket. This doesn’t do much for the families that need to stay on a budget. However, there is an incredible solution. You can still buy the things you want and need but at a reasonable price. Wholesale items are the same products that you would find at a local store except the prices are cut in half. You would still find the same quality and durability that you would find if you were purchasing it at the regular, over priced market value.



Buying products wholesale offer a great advantage to the families that are trying to stay within the budget. They can still purchase the necessities ranging from clothing, house items, food, there are countless quality wholesale merchandise that can be purchased at wholesale prices.

Wholesale Clothing & Merchandise Offers Good Prices and Large Selections

It is often very difficult to find exactly what you are looking for at the local stores. Maybe if you are too tall and can’t find pants that are long enough. Or maybe you are not the average size. With wholesale clothing you will be able to afford and find the sizes that you need for dresses, pants, and any clothing item. You won’t have to go through the embarrassment of trying on everything and handing it all back to the salesperson because nothing fit correctly or nothing is as affordable as you wish it would be.

Wholesale isn’t limited to clothing however, and nowadays you can find any retail product at wholesale prices. You will be able to find everything from tools to electronics wholesale. This means that no matter what kind of purchase you want to make, you can save money simply by browsing sites on the Internet. This can bring the amount of money you spend on purchasing down drastically. In a month it can add up. In a year it might be enough to take a long vacation. This type of smart spending is what savvy consumers can do to save money.

You can find wholesale merchandise at www.toptenwholesale.com. This site allows you to navigate through many wholesale retailers for a very wide variety of products. You can find all types of products available at low and affordable prices. This is a great way for those people who enjoy bargain hunting to shop. You will find many products for much less than you would ever pay at a retail store, and you can do the shopping in the convenience of your own home.

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August 15th, 2007

A popular e-commerce trend right now is to put customer reviews directly on the company Website so that potential customers have the opportunity to review one’s products before making any purchase decisions.  A recent Forrester report showed that 36% of consumers have more trust in Websites that offer consumer-generated product reviews.  Many e-retailers have taken this to heart and have put it into action. 



One particularly successful case is that of John Lazarchic, Vice President of e-commerce at Petco.  He recently discussed his company’s decision to hop on the customer-review bandwagon, a practice that numerous retailers have begun to pursue.  Lazarchic explained that his primary motivation in doing so was to “enhance customer trust and the Website experience” saying that “ROI was not the main objective.”  How novel:  Putting customer service before ROI metrics.

This may not work for every type of business, but if you know in your gut that it will probably work for your’s, then just go for it, if only temporarily.  Lazarchic had the insight to recognize the true nature of his business; there are few social phenomena more democratizing than pet ownership.  Lazarchic knows that pet owners talk to each other, and if you can give a home to that dialogue, you have instant access to an insanely varied demographic that comes down to the single common denominator of loving their ball of fur.

Lazarchic’s way of thinking is quite a concept: putting customer service and gut instinct first and figuring out ROI later.  Many CEOs and marketers cringe at the thought of trying something that can’t effectively be measured, but when you have confidence that your brand is one that can genuinely create communities of like-minded individuals, and you know that tools exist that have been shown to do that, then marketers should be permitted to go with their gut, at least for a limited time, to prove that if you build a compelling program ROI is sure to follow. 

Social networking developed partly outside of the commercial realm, but there are now retailers who know that if you can build it into the existing e-commerce model, you’re offering a lot more reasons for consumers to spend time on your site.  I’m not saying that you should try to compete with “old school” social networking sites like MySpace or Facebook.  But if you can provide a one-stop shop for both the emotional (“look at how fat and happy Mr. Biggles is”) and the purely pragmatic (“I need to buy a 25 pound bag of kitty litter”), it’s your brand that’s ultimately going to stick. 

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August 14th, 2007

Are you a craftsman? Is your favorite pastime building or fixing something? If so, then you know how expensive it can be to buy new tools for each different type of job. You will need not just the everyday tools such as a hammer and screwdriver, but for odd jobs you will need all different types of specialty tools, such as an oil filter remover or a socket wrench. You never know what kind of job will pop up and anyone who considers themselves a do-it-yourselfer must have a wide selection of tools. A collection of good tools can cost thousands of dollars. You can save money and still get the job done if you purchase wholesale tools.



Wholesale tools are lower priced but you can get the same brand name stock that is in stores. You can purchase top quality tools that you know can get the job done exactly how you need it to. When buying tools wholesale you are not sacrificing quality for expense. There is no trade off. You are simply getting the same quality tools direct from the factory, instead of going through the department stores. Department stores must make a profit somehow. They do this by charging more than what they paid. You can cut out the middle-man and get your wholesale tools in a manner that is convenient and good to your pocket book.

Let’s say for example that you need to build a dog house for your new dog. Wholesale tools can cut down on the overhead you would have to spend on tools. After you purchase your lumber, you will need several tools to get started. You will need a hammer and nails to get started. The total cost so far would be about fifteen dollars. When you got home you might realize that you have no way to cut the lumber or to make accurate measurements. So back you go to the store to buy a leveler, a tape measurer, a saw and a an angler to make perfect 90 degree angles. For a simple doghouse you might have spent about 200 dollars. This cost could greatly be reduced with wholesale tools.

To order your wholesale tools, you can visit www.toptenwholesale.com. Here you can browse the many categories of wholesale products available to customers. You can find tools, clothing, electronics and many other name brand items direct and wholesale at Toptenwholesale.com.

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August 14th, 2007

There’s really no big secret about increasing your Internet sales.  You drive traffic by creating more sales leads.  When these newbie shoppers show up, you engage them and convert their interest into a transaction.  Then presto: Better sales.

But all that’s much easier said than done.  Here are some specific ways to build sales momentum and to make your online store crackle and then (hopefully) pop.



1. Seek out strategic partners.

Question: What’s the online retail equivalent of “location, location, location?”  Answer: Links to your site in all the right places.  You want to create awareness of your wares among customers, so the first step is to truly define your target buyer.

Thoroughly research your customer’s profile and preferences.  Next, develop come-hither offerings, teasers, interactive ads and must-read content for as many appropriate sites as you can manage and afford.  “Small businesses can develop relevant content for other sites that drives traffic on a very low-cost basis,” says Andrew Restivo, founder of GourmetFoodMall.com, a New Orleans-based online shopping mall for more than 150 specialty food companies.

 In considering sites as partners or affiliates, don’t forget professional organizations and associations, especially when you market services or business products.  Try trading or paying for links with other small or midsize e-commerce marketers.  But before making any deals, verify that your links add value on those sites.  For instance, links to your boutique hotel might bring in business from local restaurant sites or a car rental agency or even a local chamber of commerce.  But it would make no sense at all on a site selling computers.
 
2. Keep customers clicking toward the checkout page.

Customers won’t wade through faulty, bulky or clunky architecture.  Broken links or haphazard navigation will only squander your hard-earned sales opportunities.  Streamline all site paths and continually check that every click works.  Rely on plain, instant gratification (HTML) text links to all products, services and registration forms.

“Graphics and Flash make your site look cool, but without text to encourage search results, customers may never even make it to your home page,” says Michelle Jackson, a spokesperson for Range Online Media, a search marketing company.

Also, consider easy ways to get to the shopping cart and reliable site-wide product search functionality.  When a shopper arrives with product specifics already in mind, you do’nt want to make that buyer work or wait.
 
3. Cross-promote like crazy.

Don’t make your online store a stand-alone orphan; make it work with other sales channels.  Successful sellers have figured out that the Web is just one sales channel, like mail-order catalogs, phone orders or face-to-face contact.  Everything must work together.  That means customers being able to research one of your products online, buying it by phone, and picking it up at the offline store.

If you only sell online, you must make sure your branded URL is seen far and wide.  That includes using it in every e-mail signature of every employee you have.  Print the store URL on all brochures, catalogs, packing material, shipping boxes, shopping bags, delivery trucks, posters and postcard notices.  If you attend trade shows or conferences, make sure your booth signage and promotional material also have a big, bold printed URL stamped on them.  Don’t miss an opportunity.

Also, it would be wise to register variants and misspellings of your domain name so customers who get it wrong will find you anyway.  For instance, a company named “Baskets R Us” should also register “Baskets Are Us.”  Think about it: For a few hundred dollars in registration fees, you might net one return customer who buys thousands of dollars worth of wares over time.
 
4. Keep it personal. 

Customers will feel more valued and comfortable about buying online if you establish a bond.  The more you’re in touch and display a personal tone, the more your customer will relax.  Some methods that work:

• Create an “About Us” or “Who We Are” page so that customers can learn about your background, the staff, and the history of the company.
 
• Create a blog or other feedback page so that customers can exchange comments.  Or set up an email option.  Just make absolutely sure that you have the capability of responding quickly.  The worst thing to do is set up a channel for contact that gets ignored.
 
• Create a way for customers to log on to track their order as they are packed and shipped.
 
• Create a series of auto-responder e-mail messages, saying thanks for visiting, offering to answer questions or send a reward for buying and then confirmation of shipping.
 
• Create e-mail discount or news blasts to announce products or price deals.  Or create an ongoing newsletter. 
 
 5. Be specific (and honest) about your product offerings.

“The more detail you include, the better.  People like to know the histories of what you’re selling and who you are,” advises Lynne Dralle, an eBay Power Seller who has sold more than 20,000 items at online auctions over the past six years.  “Always describe exactly what the buyer is getting.  Be honest,” she says.  When selling her collectibles, Dralle mentions any chips or flaws, but she also tells stories, like how her Aunt Mary brought an item over from England.

High-quality photographs of products are also a must.  If you don’t have a digital camera, you might consider investing in one; they’ve come down in price and are worthwhile to have.  But also know that, for a very low cost, Staples or Kinko’s or the corner drugstore can scan images onto a disk that can be uploaded to your PC.
 
6. Set delivery policies that work for your business model.

The great debate about whether free shipping boosts online sales is finally fading into individual solutions.  While you still find advocates pro and con, it’s now boiling down to a matter of your product pricing.  “Free shipping costs can kill you if you can’t include them in the price of the product,” says GourmetFoodMall.com’s Restivo, whose company regularly surveys online consumers on such issues.

But if you jack up your price to accommodate free shipping on commodity items that only sell at the lowest price possible, you lose.  In those cases, customers expect to pay a reasonable amount for shipping, Restivo says.  On the other hand, high shipping prices are a big detriment to sales of perishable or premium products, presumably because it’s easy to forgo those items when they don’t feel like a “bargain.”  Restivo’s tip: Rely on second-day-air shipping.  “You can build $3 to $5 into the price.  Costs are much cheaper than overnight and customers are satisfied.”
 
7. Spruce up your site and service.

The goal is to get customers to return and to spread the word among friends and family that your online shop is worth a visit. So do everything you can to make the experience fast, fun and fabulously better than your competitors.

Explain all your policies, up front.  Promise 100% money-back guarantees with no strings attached.  Offer free samples.  Quickly respond to every query or comment.  Invest in a live chat function so that customers can get answers to product questions immediately.  Create reasons to return to your site with a loyalty club or contests or email games and discounts.  Make connections with customers and don’t let go.
 

One last point: Don’t forget that having well-written content and product descriptions are important because you want the search engines to find you.  Learn how to optimize your site for search engines.  Next thing you know, the sales will start rolling in.

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August 10th, 2007

Wholesale Crafts and Fabrics Can Make Your Hobbies Less Expensive

Crafting is a popular pastime for most modern Americans. So many people enjoy making crafts for themselves and others. Those who make crafts using an array of supplies and fabrics have the satisfaction of creating something with their own hands. He or she can let his or her imagination go wild and create things that others have never seen at the local stores before. One can design a gift for someone that is exactly to their liking. Individuality comes through when creating something that has been individually designed and constructed. But constantly buying supplies for crafting can get expensive.

However, having the foresight to buy wholesale crafts and fabrics is the perfect solution to this dilemma. Many people who use fabrics and crafts in large volumes, in order to save time and money practice the method of buying fabrics and crafts in bulk. Buying from the local malls and paying full price can get very expensive. Wholesale crafts and fabrics offer value without taking away from the quality that you are looking for.

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Buying Crafts & Fabrics in Bulk Save Time & Money for Full-Time Crafters

More important for some crafters is that crafting can and often is a full time job. The uniqueness and creativity of workmanship involved in crafting appeals so much to some that they spend a considerable amount of time working on crafts and fabrics. When buying wholesale crafts and fabrics the full time crafter knows that the profit margin is increased if they can get crafts and fabrics at discount prices.

Blog.wholesaleu.com/wp-adminBuying wholesale crafts and fabrics also allows savings to be passed on to potential customers. Everyone knows that selling the homemade crafts can get competitive and most customers try to find the right items at the best possible price. Anyone buying wholesale crafts and fabrics is way ahead of the competition when they look for material they like and think about the price that goes into using their exceptional craftmanship.For those who wish to buy wholesale crafts and fabrics and who are serious about keeping the cost at a minimum, there is no better method than purchasing wholesale. Go to www.toptenwholesale.com to find wholesale fabrics and crafts and a selection of all other types of wholesale items.

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August 7th, 2007

Get Your Hands On Hot New Boston Celtics Wholesale Merchandise

The Boston Celtics are a basketball team that people across the country root for. Their skill and talent show much promise to go all the way this year. As one of their loyal fans, what you are going to wear to the game this week? There are dozens of available Boston Celtics wholesale merchandise to get your hands on this season.

Go to www.toptenwholesale.com to run a search for the Boston Celtics wholesale merchandise. You will find head to toe Boston Celtics clothing and apparel. You can rock a Boston Celtics cap, shirt, jersey, shorts, wind pants and many other pieces of wholesale merchandise. If you are a true Celtics fan, you wouldn’t want to be without these items, and if you are a smart shopper, there is no other way to get it for such a bargain than when you buy it wholesale.

The Boston Celtics also have other types of wholesale merchandise available. You can get your Celtics flags. These can be displayed proudly inside your car or on the window of your house. Let everyone know who your team is. You could also find a Boston Celtics beer holder. The next time you watch a game live, or in a sports bar or at a friends house, leave no doubt in peoples minds that you love the Boston Celtics. Basketball merchandise can be expensive. If you were to go to the mall you could pay up to a hundred dollars for a cap with the team logo on it. If you were to shop at a sporting goods store the prices would be the same. At toptenwholesale.com, you can have a Boston Celtics cap for much less, along with other wholesale merchandise.

Buying Wholesale

Wholesale merchandise is when a company will ship a large number of items straight from the factory. The prices are much lower than if you were to buy the same item from a retail department store. For the exact same quality, you will receive a huge discount off of the regular sale price.

Now, you can find wholesale companies online. At www.toptenwholesale.com you can search for wide varieties of merchandise from dollar store items to wholesale plasma televisions.

So the next time you need that particular item or an entire wardrobe of Boston Celtics gear, you can look online and get it for less at toptenwholesale.com.

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August 4th, 2007

Used Wholesale Clothing Can Save You Cash

There is one thing to be said about buying used clothing, you can find incredible deals when you purchase clothing that looks new, yet the price is ridiculously and favorably low. What can be better than knowing that it is possible to buy used wholesale clothing at overwhelming prices?

What a beautiful combination to dress nice and presentably while not worrying that you will break the budget by overindulging in the passion that most Americans have for clothing. Americans spend millions on clothing costs and often wear the clothing for a very limited amount of time because lets face it, most of us do not like to be seen in the same clothes year after year. Clothing sales is big business and many Americans are realizing that clothing prices can be negotiated or that buying used clothes is an option. Even if the clothing that you purchase is not all used you can supplement your purchases by buying used wholesale clothing.

Selling Used Clothing Wholesale & Other Clothing Markets

A nice profit can be made by selling used wholesale clothing. When selling used wholesale clothing you know that you are providing a service that all age groups can appreciate. Clothing has to be restocked in every regularly and can consume a huge portion of household budget. Children’s clothing is a big market. Children outgrow their clothes daily. Families look for bargains wherever they can find them. Buying used clothes has become very popular due to the fact that the economy is forcing Americans to find new and innovative ways to stretch their paychecks. Often children outgrow their clothes when the clothes still have a lot of wear left in them. Children’s clothing styles are classics and little has changed in the design through the years so buying and selling used children’s clothes is a great practice.

Older Americans and the disabled living on very limited incomes need to look for bargains wherever they can find them. They know that in order to pay for medications, food and rent that they must find an area of the budget that has room to fluctuate. By purchasing used wholesale clothing they are able to put clothes on their backs and still pay for the high cost of living that is apparent for all Americans.

Used wholesale clothing is the perfect solution to Americans’ clothing needs. The ability to afford a decent supply of clothing creates a good deal of comfort for any household. It is a good feeling to know that you are recycling what is still useful and looking good at the same time. Buy used wholesale clothing and other wholesale merchandise at www.toptenwholesale.com

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July 26th, 2007

I’ve been spending a great deal of time lately reading about landing page optimization. What to do, what not to do, various factors, etc. Based on my research, here are a few factors to keep in mind when working on designing and improving your landing pages:

1) Keep Focused on Your Primary Objective
When writing your copy, laying out your landing page and considering multiple call-to-actions, keep your primary objective in mind at all times. You want to avoid placing strong emphasis on any secondary calls-to-action that draw visitor attention away from the primary objective. In addition, multiple call-to-actions (e.g. offers) can confuse visitors and lead to high drop-off rates.

2) Choose a Clear and High Visibility Headline Placement
Not only is it important to carefully craft your headline, it’s also important to select a highly visible location for your headline on the landing page. Always keep the headline relevant to the primary objective and connect the main text and headline to what visitors are specifically seeking. Don’t make it difficult or too metaphorical. Simple typically beats crafty.

3) Present the Call-to-Action Clearly and Vibrantly Right on the Landing Page
If your primary objective involves filling out a registration form or any other information gathering/search-related call-to-action, place the form clearly on the landing page in a prime real estate location. Draw attention to it via color, images and text. The use of white space is critical because you want visitors to feel at ease with completing the form. Don’t make it feel like a burden with long forms and with information fields that don’t appear relevant to the visitor’s main intent for being on the landing page; You can always get other information later on if you really need it.

4) Reduce Navigational Links
In most cases (e-commerce sites may be the main exception) the less navigational links the better. If you do use navigational links they should be call-to-actions that take the visitors to a second page with a new registration form (or related call-to-action) and some additional detail directly related to the alternative call-to-action link. These links keep the visitor on track with fulfilling your primary objective and help provide some research (e.g. customer insight) about what your main landing page content should focus on.

5) Use Crisp, Eye-attracting Images
Creating highly effective landing pages can be time-consuming to design and develop because of the high-quality images they employ. Landing pages that use crisp images, excellent visual hierarchy and strong relevant photos connect quickly with visitors. Relevant means being directly related to the visitors’ reasons for visiting your website in the first place.

These are just a few landing page optimization factors. Just like designing any new creative, it takes time and knowledge to get it right in a way that produces powerful results. Remember, always be sure to test potential factors to see what works best for your visitors in achieving your primary objectives.

Good luck to you on your landing page optimization!

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July 19th, 2007

Successful search engine optimization is very much like a game of tug-of-war; your team will be much better off if you all pull in the same direction. By the same token if you take the time to consider small details in your website’s structure and ensure that all of the details are working together, you will ultimately benefit. I’m going to cover a few of the key elements to successful SEO and show how synergizing your optimization efforts can work for you.

Key Components of SEO
Let’s begin by breaking down some of the key components to search engine optimization, which include the Title Tag, URL, Header Tag, Content, Internal Links, and External Links.

Title Tag
The bar at the top of your browser is probably the single most important component to search engine optimization. Most sites that you find on the Web will say something like “Company Name – Home” in this area. That’s great—if you’re very well branded and only want to be found for your company’s name.

Instead, try putting your most important keywords in this area, and keep it under control. It’s a good idea to try to keep the total character length to less than 68 characters, including spaces. For the purpose of this blog, let’s make up a page. Let’s say this is a website that sells pet supplies, and we’re going to focus specifically on the fish tank page. So, we have www.yoursite.com/fish-tank/. Your title tag is “Fish Tank | Aquarium Rocks | Fish Tanks.” The total character length is 40. That’s pretty short, but it’s concise, and it’s all the keywords I want to focus on for this page. (Please note that this is merely an example. I didn’t research the proper key words at all and so this may not be the best example. It is for the purpose of illustration and nothing more.)

URL
Google seems to be paying more attention to keywords in the URL, so if you don’t already have rankings, if your site is new, or if you are redesigning your site and will be creating new URLs anyway, consider adding some keywords here. Sticking with our previous example, the best choice is www.yoursite.com/fish-tanks/.

Header Tag
The H1 tag is another key element that must be in synergy with the rest. This appears to most Web visitors as the “title” of the page. This header is usually big, bold and describes exactly what’s on the page. Some sites don’t have a headline or title above the copy at all, but having an H1 tag is another key element to proper SEO. Using our example, the H1 of this page is “Fish Tanks.” Are you beginning to notice a pattern?

Content
One of the most obvious components to good SEO is content, and yet many sites are lacking in it. Write 250 words or so of copy that is relevant to that page. Make sure that you’re using the same words/wording as the Title tag, URL, and H1. It’s probably a good idea to use the words “fish tanks” here as well.

Internal Links
If you are going to link from www.yoursite.com to the “fish tank” page, be sure that you use the words “fish tank” in the anchor text on that link.

External Links
Be really careful not to get all “spammy” here. If you can find relevant websites that would link to product/services pages that are relevant for inclusion, that’s fabulous. But do not, I repeat, do not get too focused on one keyword. Get some links to your internal pages from external sites that have “fish tank” in the anchor text and have these sites link to your /fish-tank/ page. Then, go get some other links for the /aquarium-rocks/ page that have the “aquarium rocks” anchor text.

Details, Details!
The point of this is to show that taking a little extra time to create synergy with your title tag, content, headers and linking is the recipe to successful search engine optimization. Of course, this isn’t everything that you need to know for search engine optimization. There are probably around 250 criteria that a search engine might consider to determine which website to rank for a given search phrase.

As always, if you’re unsure of a major change that you’re about to make, please consult with a SEO professional. Reckless changes to a website can have major effects on rankings and ultimately, your bottom line.

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