Many of the intended readers of this blog may currently be participating in the ASD/AMD Show in Las Vegas this week (3/15-18). I wish all of you the greatest success at an event that continues to be critical to general merchandisers in the US and beyond. For those of you interested in developing new business, as you may know already, there is a growing demand for home/gift, general merchandise and new categories by apparel retailers who are looking for that one niche product that will get new customers into the store and allow their apparel lines to sell themselves. Accordingly, our team at the Off Price Specialist Center is launching a new salon area at our August Off Price Show called “HOME.” HOME @ the Off Price Show is designed to be a home/gift, gen merch and new product “incubator” for apparel retailers looking to add more excitement at their stores. It is a ground level opportunity for vendors in these categories to make a significant impact at the largest and perhaps ONLY Off Price Show in the apparel industry. Our apparel “jobbers” or off price specialists (the newer, more politically correct term) have become known as heroes to struggling apparel retailers who have found excellent values at our semi-annual trade show – which is the offical Off Price Show of the multi-venue/concept Las Vegas Fashion Week. Home/Gift, Gen Merch / hard goods are not new to the Off Price Show. My good friend Larry Manus (who is at ASD this week) has been bringing his hard lines to the Off Price Show since its inception in 1995. “I meet entrepreneurs and savvy retailers who already got the message about the need for diversification.” His New Jersey-based company, United Auction LLP, has been wildly successful at our show in hard goods, as has St. Louis off price specialist CWC Inventories. And as long ago as 2003, when I was first involved with the Off Price Show as its outside marketing agent, I met candle and gift vendors in the second last row of the show who were doing cartwheels because they were writing orders like crazy from aggressive retailers looking for new products. Now that I have been more directly involved with the show for the past 5+ years, it doesn’t surprise me that there is a great fit for home/gift and gen merch vendors at Off Price. Our concept is known to many of our seasoned buyers as “the treasure hunt” because you are sure to find 1-2 new products (not on your pre-show shopping list) that could make your whole season or year. The show is not arranged by category because of the nature of the off price business. Our vendors carry either all categories or they specialize in one or two, plus they may come across an opportunity in a new category or product line that they know (based on their years of experience) could be a winner for their retail customers or prospects. For Home/Gift, Gen Merch and new category vendors, we are making a more centralized HOME salon area to accommodate our largest retailers (who serve on our retail advisory board) who have been begging us for this kind of centralized space so that they can go back to their offices and – mind you they are all CMOs, CEOs and other executive types) tell them about the great values they found in bed & bath, table top, home decor, gift and other non-apparel categories that could be real winners for their chain. I invite all who are interested to contact me at the Off Price Specialist Center at either 262.754.6910 or dbrowne@offpriceshow.com. I feel that this is an exciting opportunity for these vendors to develop new business that happens right on our show floor. If you need further assurance, talk to my good friend Jason Prescott, President of JP Communications, whose TopTenWholesale.com is an official sponsor and media partner for the Off Price Show and has been since 2001 (I think). Jason is a real visionary who’s very big on building bridges online for wholesalers and retailers, and takes advantage of the onsite connections at the Off Price Show to transcend this message across apparel retail lines. Thanks, Jason, for this wonderful blog and for all the great things you do to support our respective industries.
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Jason Prescott in Advertising, General Discussion, Introductions, Issues In Search, The Presidents Lounge, Wholesale Industry, World Events
January 18th, 2007 |
I’m sure you’ve all heard about the Net Neutrality issue and how AT&T was fighting this legislation tooth and nail but then made a concession not to pursue two-tiered pricing on the Internet in return for getting FCC approval for it’s lucrative ATT-BellSouth merger.
However, this concession by ATT does not mean that the legislation is going to be passed. Republicans have historically opposed it while Democrats are in favor. Recently, two senators, one a Democrat (Sen. Byron Dorgan, D-ND) and the other a Republican (Sen. Olympia Snowe, R-ME) have introduced a bill to guarantee that Internet service providers do not discriminate against content providers with two-tiered pricing policies. Rep. Edward J. Markey (D-MA), head of the House Energy and Commerce subcommittee on telecommunications and the Internet, plans to hold hearings on a newly introduced Net Neutrality bill later this year.
Both House and Senate refused to pass Net Neutrality legislation last year, and it could also be an uphill battle this year. The very nature of the Internet is threatened if Net Neutrality does not pass. It will no longer be a level playing field for all comers if two-tiered pricing is allowed to prevail, abandoning both free speech and commerce.
We at JP Communications support this legislation. Net Neutrality will guarantee that all companies and individuals, large and small, will have the same access to consumers on the Internet. This democratic principle lies at the foundation of the Internet and should remain intact as we go forward.
Those who advocate charging more for rich media delivery content are the big telcos (AT&T and Verizon) and the cable companies (Comcast). They propose a two-tiered pricing model that would allow companies who can afford it to pay more for getting their rich media pages loaded faster. Convenient for them, but not for everyone else.
Note that these opponents claim regulation of the Internet is unnecessary and will stifle investment, innovation and creativity. However, Net Neutrality is not about regulating the Internet. It is about regulating the carriers.
We need to keep the barriers to entry low on the Internet. This position is held by Net Neutrality advocates such as Google, Yahoo, Amazon and eBay, to name a few. Many of today’s Internet giants did not even exist in the early ‘90s. It was only because of the Internet’s low-entry barriers and ability to connect consumer with marketers that these Internet companies are worth billions of dollars today. This will never happen again if Net Neutrality legislation is not passed. If you work in any Internet marketing channel, I urge you to support Net Neutrality. I urge you to support Net Neutrality by contacting your Congressional Representative and Senators to let them know how you feel.
Jason Prescott