Halloween continues to be the fastest growing holiday on the calendar. For many years Halloween meant a healthy boost in sales for candy and costumes wholesalers but lagged far behind other holidays in consumer spending. Things have changed in recent years and now Americans spend as much on the spookiest day of the year as [...]

A major concern and cost of your business will be shipping your merchandise to the customer and the expense added to the cost of your merchandise. Make sure you always understand the shipping costs when purchasing wholesale goods. Nearly every wholesaler you deal with will have shipping costs and information clearly available. New retailers often [...]

It’s All About Conversion!
Steve Gibson
Gigi Fotou
How many phone calls do you receive from excited marketers trying to sell you traffic to your site? Probably quite a few. Now, how many phone calls do you receive from someone wanting to show you how to convert the traffic you are already getting? Our guess is very little [...]

How to Double your Conversion Rate
Without Increasing Search Engine Marketing
Steve Gibson
Gigi Fotou
How many repeat customers do you have? For most wholesalers, repeat customers are the backbone of their enterprise. But unfortunately, statistics show us that many wholesalers have less than a 50 percent return customer rate. Why is that? While attracting new business is essential [...]