On Tuesday July 10th ScanAlert will be releasing its latest research report regarding consumer conversion cycles. I have yet to look over the full report, but from what I’ve gathered thus far it looks like consumers are taking longer these days to convert—80% longer, in fact. According to the report, consumers are now taking an [...]

More so than any other product introduced by Apple, the iPod has changed the company and the world of music and entertainment. Before its inception, MP3 players were in the realm of small companies with limited budgets that were unable to provide content. After the iPod, the entire industry has evolved and grown to the [...]

TopTenWholesale Guide to Dropshipping

By Claudia Bruemmer

If you are one of the many wholesalers and retailers that do not have facilities to stock products in bulk, this info is for you. Even if you don’t have back office operations due to the expense of facilities and personnel, you can still have a thriving business by shipping [...]

Retailers Can Benefit From Behavioral Targeting
By Claudia Bruemmer
Behavioral targeting (BT) can be rewarding for retailers. However you have to know how to measure and track the relevant variables to get the best results.
The Lure of BT
As a retailer, you probably use direct response and various types of promotions as a major part of your [...]

Keywords are a very important part of optimizing your Web site for SEO. Keywords are words or phrases that people enter into their favorite search engine in order to find what ever it is they are looking for. If your site is relevant to their search, and you have wisely chosen your keywords, you have [...]

In the last several weeks my columns have largely dealt with informing online and traditional retail store owners about wholesale suppliers that who have reputations for honesty, dependable delivery, and value. In order to save buyers from having to sort through them I thought I would provide a quick list of some of the excellent [...]

No matter how great your web site or how low your prices, if no one can find your web site you aren’t going to create sales. In comes SEO.
SEO, or Search Engine Optimization, is the process of optimizing your web site for organic search engines. A few years ago this simply meant stuffing as many [...]

It’s All About Conversion!
Steve Gibson
Gigi Fotou
How many phone calls do you receive from excited marketers trying to sell you traffic to your site? Probably quite a few. Now, how many phone calls do you receive from someone wanting to show you how to convert the traffic you are already getting? Our guess is very little [...]

Last week, I wrote a little bit about customer service and quick communication. I hope that all of you have been responding to your emails and returning phone calls in a promt time frame! If you are performing outstanding customer service and lightneing quick communications, I’ll bet your customer and prospect list is growing. We [...]

The year end trade show put on by ASD in Los Angeles was a hit!
There were over 200 exhibitors (many of which were from LA wholesale district,) and I would estimate close to 1500 buyers. From what I saw, it was mainly a local market attending the show, but it gives wholesalers in all areas [...]